Advertising in a Free Marketing - It’s Free- It’s Out There, Use It!
When I think back when I first started my bakery - too many years ago, I had to bring free cakes to local churches and if someone had a party, I had to make sure my cake was freshly decorated and on the main table for all to see (business cards easily accessible of course). The good news is that all those free custom decorated cakes ended up paying off; and after about 6 months my budget allowed for the small little square in the yellow pages. Remember that, you had to count on the yellow pages to spread the word to your LOCAL customer possibilities – and the costs were enough to feed a third world country from.
Now, with over 10 million people on the internet - from all over the world - not only are your target customers diversified in every possible way, your customer base becomes over 10 million (minus yourself and any enemies you may have acquired over your years).
Just give me 50 cents for each one of them; right?
Years from that bakery and stronger than ever in the marketing world…..I want to welcome you to free marketing BIG time! It is a whole lot easier than free cakes because I don’t have to spend nearly the time to bake and decorate, drive them to wherever they were being displayed, and I don’t have to stand there and watch everyone obliterate my hard work.
Free advertising! It’s everywhere! Take advantage of it! First I would look at least 100 to see what you are comfortable – what would sell you in your business? Free ezines…write some up and google “free ezines” – post them everyday! Start every morning with posting free ezines. Get them out there people look at them. Your businesses will get out there. Think of the possibilities!
Free advertising/marketing with free classifies. Write a classified ad. Check out others. How would your business gain customers/clients…what did you write in your ezine? Write different ones. Mark them so you can keep track of them, which ones do the best and which ones can you trash with all those paid advertisement receipts.
I know you are hearing and I am too about the amount of 2.0 advertising is breaking all records. Take advantage of it. So you don’t want to go on camera, make up an affective PowerPoint presentation – or make up a skit, film it, start a Myspace, Facebook, or any of the thousands of social networks that are coming out - put it on there…All free..and a totally huge market.
Get some business cards. Put them everywhere - Of course not where they are going to be thrown away. Try your doctor’s office, leave them in some magazines. Put them on the grocery store bulletin board, you got the idea. Think about where people are hanging out and would love to read one of your cards.
Another Really Big market is writing articles….I love it….and here you are reading it. It’s fun. People get to know you and admire you and what you have to say. People trust people that know their stuff and are willing to allow 10 million people read it. Write an article. Find something that interests you, something that pertains to your business, something that you know about…whatever. Just remember to sign it, and place your business under your signature. You have earned the right.
Above all, enjoy yourself. It’s time for you to be a great marketer! Good luck in your business!
Tamela Kanz
WebMaster
http://oneyearplan.net/tamela/
Rockledge, Florida 32955
About the Author:
Growing up in a small town in upstate NY allowed me to enjoy the greatest things life has to offer. And they don't cost a cent.
Article Source: ArticlesBase.com - Advertising in a Free Marketing - It’s Free- It’s Out There, Use It!